2025 Canyons Resort Dr. O3
Park City, UT 94098
§ Integrity, Responsibility, Order, Achievement, Creativity
§ Strong organizational skills, excellent attention to detail and the commitment and self-motivation to follow a project from start to finish.
§ Responsibility for the design, coordination and execution of affiliate marketing campaigns focused on driving growth. To ensure that the company’s web presence supports brand identity and reflects the quality of the company. Will work closely with other web team members, marketing and other departments to execute online campaigns while tracking the impact of content and campaigns on e-commerce sales, revenue share and ROI.
§ Highest Revenue Against Goal Q1 2006 for Backcountry.com
§ Won the Mercury 100 Award for fastest growing companies in Northern Colorado two years running (both years in top 10).
§ Rapid ramp up of 25-employee company including business office, call center, technical support and order desk.
§ Sales certified for Compaq/HP, IBM, and Apple for printers, cameras, scanners, workstation, server and networking. Received additional training with 3Com, Citrix, TCP/IP, routers, hubs and Internet connectivity.
§ Contributed to 50% of 1996 & 1997 company sales increase resulting in $75 million in long-term contracts.
§ Additional Moderator on AbestWeb.com (largest affiliate forum 28k members)
Vice President of RMAMA (Rocky Mountain Affiliate Marketing Association)
Outsourced Program Manager (OPM) and Link Building
§ Present AffiliateCrew.com Salt Lake City, UT
§ Managing all affiliate programs as agency and through revenue share. Multi-variant testing for top affiliates, conversion analysis, recruiting, optimization and daily program management. Program creative and migration.
§ 2005 – 2006 Backcountry.com Park City, UT
Affiliate Marketing Manager
Managing team of three running five affiliate programs on Commission Junction. Build out of Affiliate Headquarters adding new technology, expansion of programs including recruitment, optimization and loyalty programs. Negotiated Commission Junction contract for Mega account and reduced network fees.
§ 2005 - 2006 Textlinbrokers.com Mesa, AZ
Internet Marketer/Affiliate Manager
§ Launched Linkconnector affiliate program for lead generation, manage PPC campaigns Adwords/Overture, Internet advertising and branding.
§ 2005 - 2006 ToolKing.com Lakewood, CO
Experience with LinkShare, Commission Junction and BeFree. Affiliate experience with multiple websites. Generate newsletters, link lists, coupons, and datafeeds. Recruit via network, forums, directories, and sales contests. Research competitors web sites for super affiliates via SEO backlink strategy. Member of affiliate (and AM) forums to learn best practices and emerging ideas.
§ 2004 – 2005 Fort Collins, CO
Freelance and Consulting
Contract PPC, sales development, link building, site analysis, SEO
§ 2000 – 2004 SharpNet Solutions Inc. Fort Collins, CO
Vice President /Operations Director Search Engine Optimization (SEO)
Internet Marketing and Lead Generation Company, Web Design, Database, Programming
Contract approvals and signatures, sales & marketing management, operations management (supervision over optimization, account management, submission/PPC), and coordination with billing, complaint escalation, account development, desktop, server and router support. Coordinated with programmers and designer. Project Manager for internal revenue generation projects. Sales support for outside reps including proposal/contract creation, co-selling, site evaluations and opportunity analysis. Affiliate program manager. Services provided: search engine optimization, affiliate marketing, pay-per-click; email marketing, traffic analysis, web design, hosting, advertising & promotions, advertising design, competitive marketing strategies, eBusiness/eCommerce, market analysis & research, marketing strategy, media planning
Instrumental in growing company from two employees to ten, revenue of $60K to $3.5 Million.
§ 1999 – 2000 Digital Camera Company Denver, CO
E-commerce startup created to sell digital cameras and accessories.
Responsible for supplier, distributor relationships, pricing and operations. Setup business office and associated computer/ server. Laid out call center agents for 25 agents and order clerks. Managed MCSE/CSE and Telco consultants. Included installation of Switch, Fiber, CSU/DSU, T1’s, NT Server and 25 Workstations. Managed advertising & promotions, eBusiness/eCommerce, Internet marketing, market analysis & research.
§ 1998 – 1999 Connecting Point Fort Collins/Greeley, CO
Account Development, Business-to-Business Sales, Client Facing, Product/Service Positioning, Sales Interaction, Sales Planning, Sales Presentations, Sales Promotion, Selling Techniques
Consulting: Network consulting, Internet and Remote Access, subcontracting to cable company, OS specification, software specification, scheduling and coordination, warranty and support.
Sales: regional small, medium and large customers, consumer goods, PC and Mac.
Products Supported: Tier one (HP, Compaq, IBM, Apple), Gateway, white box, Cisco, 3Com, Epson, Okidata.
Member of: Chamber of Commerce Leads Group, Fort Collins Business Leads Group
§ 1985 – 1997 INX International Ink Co. Elk Grove Village, IL
Project Manager, Product Manager, Brand & New Product Development, Product/Service Positioning. Managed a six-person group (including P&L, budgetary responsibility) providing customer and branch technical support with color instruments, liquid dispensing systems and inplant facilities. Created a network of four regional installers and technical/sales support personnel. Co-developed internal formula management and inventory control database (Microsoft Access) with MIS department that networks with dispensing units. Sales trained 60-company reps for Business-to-Business Sales. Client facing as sales consultant to regional sales reps. National account management with regional VP’s. Sold or contracted for over 100-customer installations. Largest installation is a nine-man 7/24 inplant handling $5.0 million in ink per year for Anheuser-Busch label printing facility. Equipment sales of $4.0 million per year. Managed and setup corporate tradeshows on a national basis. Provided Sales Presentations with reps on a national basis. Managed Industrial Marketing, International Marketing, Market Analysis, Market Research, Marketing Strategy,
Additional professional activities
Dimensions in Professional Selling 40 hr., Franklin Quest Time Management and Project Management Course 16 hr., Priorities & Deadlines Course 8 hr.
Traveled extensively throughout the United States. International: Canada, Mexico, South Africa, Ireland, Germany, Belgium, Japan, Malaysia and Thailand.
Public speaking engagements at TAPPI, FTA, GAA, TLMI and Western Michigan University.
1987-1989 Central Missouri State University Warrensburg, MO
Degree Program: Bachelors of Science in Physics
1980-1984 Missouri Western State College St. Joseph, MO
Degree Program: Pre-Engineering
Lotus Smart Suite, Microsoft Office, Schedule, Outlook, Exchange, Access, Dbase IV, Microsoft Project, Visio, Autodesk Autosketch, Win9X, WinNT/Win2000/XP, Netscape, Internet Explorer, PC troubleshooting & repair, Networking, Quicken & Quickbooks Pro, P2P networking, LAN/WAN & Win NT 3.51/4.0/2000/XP, HTML, FTP, cgi, UNIX/LINUX.